Promoting Your Business
5 Christmas packaging tips to delight new customers
Australian shoppers spent more than $10 billion last Christmas. That leaves little wonder why retailers go into hyperdrive over the holiday season. The December retail boost also means that many first-time customers are likely to be among the new wave of Christmas shoppers checking out your brand. This offers savvy ecommerce retailers the opportunity to give your new customers a brand experience to remember. Taking your Christmas season packaging to the next level will help you stand out from the other brands under the Christmas tree,
By transdirect
Online reputation management: 4 bulletproof ways to respond to negative reviews online
So, you’ve received a sub-par review from one of your customers… let’s say it’s from Steve Stevenson. He received one of your products in the mail and it was broken inside the box. Instead of contacting you for a replacement or solution, he’s decided to go on a rant via Facebook, Instagram and Google My Business, mouthing off about your “low-quality products”. Thanks, Steve. Real mature. Customer reviews can make or break your ecommerce business. According to a recent survey from Duct Tape Marketing Consultants,
By transdirect
6 elements you need in your new ecommerce website design
It’s time to face the facts. It doesn’t matter how low your prices are; it doesn’t matter how big your range of products are; if your website looks outdated, customers are going to assume your brand is untrustworthy. A modern, successful ecommerce store should be up-to-date with current design and customer experience trends, from serif fonts and asymmetrical designs to personalised shopping experiences and live customer service. So with this in mind… is it time to update your ecommerce website design?
By transdirect
Top five e-commerce apps for fashion retailers
We’ve all heard of eBay, Amazon and Google Shopping, but there’s a wide world of niche online marketplaces and fashion apps out there that love working with independent fashion labels, vintage boutiques and pre-owned designer fashion resellers. If you’re looking for the best place to sell clothes online, check out these five clothing apps for fashion retailers! #1. ASOS Marketplace This is an excellent online marketplace for independent fashion brands and vintage fashion boutiques and can connect you with fashion-loving buyers across the globe.
By transdirect
Advertising for ecommerce brands: To pay or not to pay?
There’s no denying the power of organic content marketing for building a loyal following online. More ecommerce brands are shrugging off paid advertising channels in favour of creating shareable online content that aims to build genuine engagement with their customer communities. However, paid advertising channels still have plenty of value to offer — if you know how to use them. Here are the pros and cons of three common paid advertising channels – consider these before investing in your new marketing strategy!
By transdirect
Shoppable Instagram: how to boost your sales revenue with social stories
Instagram is quickly proving itself as a rich retail market for savvy ecommerce businesses. New functionality including the recently launched ‘checkout’ and ‘tap-to-reveal’ features mean that the social platform’s more than 1 billion users now have a direct pathway from product discovery to purchase. That’s making it easier than ever for ecommerce retailers to sell their products directly through a shoppable Instagram platform — but there’s more to it than simply posting tagged photos of your products and expecting the big bucks to start rolling in.
By transdirect
3 reasons to blog In 2019
Blogging is one of those tasks every business owner knows they *should* do. It’s a great idea – you can build relationships, push those edgy customers further down the sales cycle and generate more visibility for your business. It is, however, an investment of your time and resources – blogs are also not directly tied to sales, which can make it hard to show the value of them when justifying the hours and resources dedicated to their development.
By gorilla360
4 business articles & resources to help you upgrade your Ecommerce success
According to politician Helmut Schmidt, “the biggest room in the world is the room for improvement.” No matter where you are in your journey towards success, there will always be new learning experiences and opportunities for growth. Whether it’s an ever-expanding customer base or a few extra sales per week, improving customer service or getting on an extra five-star review online, there will always be hurdles to jump, or goals to smash. Need some inspiration to keep on learning and improving your business?
By transdirect
5 crucial things to help you attract & convert your target audience
Starting a business with a come-one-come-all mentality ends in one of two ways. You either shovel mountains of cash into PPC advertising, or tumbleweeds roll around your online store and bank account. If you want to achieve ecommerce success, you need to find a sizable, reliable customer base. The best way to do this is to hone in on a target audience who will care about your brand/products. It’s way better to mean something to one person than not much to millions.
By transdirect
3 shipping services you need to create loyal customers
Want to know something? Your customers aren’t mysterious creatures. Shocking, I know. Your customers are actually more predictable than you think, and thanks to some handy technology (we’re looking at you, Google Analytics), you can track your customers’ favourite pages, you can see what they’re searching for, and where they’re leaving your site. Does the very mention of Google Analytics bamboozle you? Check out our article on the 5 things every small business should track with Google Analytics.
By transdirect
Pros and cons of starting a small ecommerce business
There’s a common theme amongst ecommerce entrepreneurs. The nine to five was getting them down, they knew they could have a better life, so they jumped head first into the world of ecommerce. If you’re sitting at your desk at 3pm on a Wednesday wishing there was something more than working for ‘the man’ – maybe running your own ecommerce store is the answer. We’ll run you through the pros and cons of starting your own ecommerce business –
By transdirect
Who are the best couriers to use with eBay in Australia?
We’ve said it before, and we’ll say it again – there is no ‘one-size-fits-all’ approach when it comes to couriers. Some couriers are perfect for sending large packages, some can get your package to its destination quicker than Flash, and some offer unrivalled customer service. At the end of the day, every courier can ship your products. It’s often an arduous process, picking the courier of your choice. Especially when shipping is about as important in the sales process as having the right ecommerce platform.
By transdirect