Ecommerce Tips
Shoppable Instagram: how to boost your sales revenue with social stories
Instagram is quickly proving itself as a rich retail market for savvy ecommerce businesses. New functionality including the recently launched ‘checkout’ and ‘tap-to-reveal’ features mean that the social platform’s more than 1 billion users now have a direct pathway from product discovery to purchase. That’s making it easier than ever for ecommerce retailers to sell their products directly through a shoppable Instagram platform — but there’s more to it than simply posting tagged photos of your products and expecting the big bucks to start rolling in.
By transdirect
Case Study: 3 brands with brilliant eco-friendly packaging ideas
The human race has a serious problem with plastic. There are an estimated 5.25 trillion plastic particles weighing 268,940 tonnes floating around in the ocean. Plus, every hour, 200,000 plastic bags are dumped in landfill. We use more than four billion single-used plastic bags annually, which is more than ten million a day… but it’s not just plastic bags. It’s straws, cling-wrap, food wrappers and, unfortunately, postage bags. Plastic can take up 450 – 1,000 years to decompose,
By gorilla360
3 new innovations In Ecommerce you need right Now
Remember travelling out of town to find a gift because the local stores didn’t have it? Or putting in a mail order from a magazine? It’s amazing to think just three decades ago, online orders weren’t even a thing. No online shopping. No ecommerce. No Afterpay, Paypal, Zippay, or Apple Pay. You’d have to make a trek and a half just to get a cashmere jumper from David Jones. Shopping has become an instantaneous process in 2019.
By gorilla360
3 reasons to blog In 2019
Blogging is one of those tasks every business owner knows they *should* do. It’s a great idea – you can build relationships, push those edgy customers further down the sales cycle and generate more visibility for your business. It is, however, an investment of your time and resources – blogs are also not directly tied to sales, which can make it hard to show the value of them when justifying the hours and resources dedicated to their development.
By gorilla360
Three life-changing pieces of software to resuscitate your business in 2019!
If you read our blog on setting business goals in 2019, you’ll know how excited we get about clever technology to help streamline and improve your business. It can get overwhelming trying to find the right technologies and software to give your business the boost it needs, so we’ve sourced some of the best for you. Below we have three different types of software to help take your business from drab to fab in 2019 –
By gorilla360
5 News Years resolutions that will help small business owners smash 2019!
The new year is well and truly upon us and among the classic new year fitness fanatics, we have the parents who are determined to be more “mindful” in their school holiday activities and the Instagram addicts who have sworn off spending every waking minute adding to their stories in the new year. #goodluck Yes, the new year really brings out the best in everyone. The new year doesn’t have to be filled with unachievable New Year’s resolutions –
By gorilla360
5 super easy ways to increase your ecommerce conversion rate
Source: Adobe Stock Remember designing your current website? The design process, picking the colours, arranging the home page, writing the page copy for every page on the damn thing. It launches, the sun is shining and the birds are singing. You can sit back with your cup of (now Irish) coffee and celebrate the launch of your site. Sales come in, revenue picks up and life is looking pretty good from where you’re sitting. It could be the “coffee”,
By gorilla360
4 bulletproof methods to improve your customer’s experience in your ecommerce store
In 2018, the customers had the power – not the seller. Customers can make or break a business. With online reviews, forums and unlimited social media reach, customers can spread the word about a bad shopping experience faster than a bullet. One bad wrap online and voilà – sales start dropping like flies. It’s crucial to be aware of the experience you’re offering customers through your ecommerce store. Think images, product descriptions, shipping information and access to discounts –
By transdirect
Refer & earn: How to get extra discounts as a referrer with Transdirect
We all love a good discount. It’s science – literally. In 2012, professor of neuroeconomics, Dr Paul J. Zak, set out to learn how discounts impact people’s happiness, health and stress levels. As it turns out, test subjects who received a $10 voucher experienced a 38% rise in oxytocin and were 11% happier than test subjects who didn’t. Heart rates dropped 5% and sweat levels were 20 times lower than the discount-less test subjects. Discounts literally make people happier.
By transdirect
3 major benefits of having a referral program for your online store
How do you like the idea of your marketing running itself? Enter referral programs, stage right. Referral programs are a valuable kind of marketing where you offer your current customers a discount or incentive to share your business with friends. It’s a win-win-win situation – for a small discount, you get cheap (or sometimes free) marketing and customers get social validation for recommending something great to a friend, plus the customer is rewarded for their good deeds.
By gorilla360
How to easily track consignments in Transdirect’s Members Area
When a customer asks about the location of their parcel, it’s no time to freeze up. A reliable business owner should know where their customer’s parcel is at all times or at least be able to check. Customers need to feel comfortable knowing where their order is, whether it’s heading to their address or back to the seller. The customer/retailer relationship is all about trust. Consignment and parcel tracking is one of the most crucial parts of the ecommerce fling.
By transdirect
The Ecommerce Christmas shipping guide you need in 2018
The Christmas shipping guide you wish you had three years ago Running an ecommerce business seems like a fantastic idea: there’s no rent, you can start the business from the comfort of your lounge room, and you have the freedom to work anywhere in the world (yes, even from your superyacht as it sails through the Greek islands). Coming up to Christmas though, things step up a notch (or fifty). People are rushing to your store to grab that last minute gift,
By transdirect